May 24th, 2024

By Sean Byrne




The idea of a four-day work week might sound outlandish, but it’s a concept that has been floating around in the enterprise sector for quite some time. Reducing working hours while maintaining consistent levels of productivity and efficiency might seem out of reach, but could it be the key to improving our work/life balance and maintaining an attractive profit margin? 

While the 38-hour working week has been the norm for decades, the dynamic nature of the Western world’s working structure is constantly evolving. The introduction of remote work at the onset of the pandemic proved our ability to adapt to new working conditions, and the adaptation of hybrid work in the years since has created a ‘new normal’ for enterprises. For in-person service industries like healthcare and education, reduced working hours are not a cost-effective option; but for office workers, the technological advancements we’re witnessing may be the lifeblood of a shortened work week. 

Challenging the conventional standards and adopting a four-day work week is gaining popularity amongst enterprise businesses that are seeking technological innovation, and some are even taking the leap to trial a reduction in working hours while maintaining salaries. From employee satisfaction to productivity and cost-effectiveness for the company, the debate around a four-day work week is a captivating and thought-provoking one. 


Technology plays a pivotal role in shaping the modern work landscape, particularly in the introduction of a four-day work week. The advent of advanced tools like AI and digital platforms has significantly increased productivity, efficiency, and flexibility in various work processes. It has enabled businesses to automate repetitive tasks, reducing the need for human intervention and allowing employees to focus on more complex tasks. This improved productivity can, in theory, make it possible to accomplish a week’s worth of work in four days.

Another key area of conversation here is technology’s allowance for hybrid and remote work. As we touched on earlier, the forced introduction of hybrid work in early 2020 underscored society’s capacity to positively adjust to changes in the workplace. The advancements in AI and technology have further facilitated this transition, making long-term hybrid work feasible. This not only eliminates the need for commuting but also promotes a healthier work-life balance.


The big question when challenging conventional workplace operations is whether this will negatively affect the bottom line. Can the loss of working hours work financially for the business?

In analysing this, one must consider the potential increase in productivity and improved employee morale that a shortened work week could bring. Providing employees with more free time to tackle life admin and partake in personal endeavours is sure to improve their overall well-being and satisfaction in their role, leading to reduced turnover rates (higher staff retention) and potentially higher quality of work. 

However, the financial implications of such a change must also be factored in. The need for more extensive coordination between staff to ensure productivity is maintained, along with potential disruptions to profitability if technological efficiency is not enough, are key issues that could arise. Another factor that many enterprises may consider is the potential to accomplish more work in a four-day workweek by leveraging technology to carry out an additional day’s worth of tasks. As such, it’s a complex discussion with no one-size-fits-all solution.


A 2023 experiment conducted by the University of Cambridge saw 61 British organisations adopt a four-day work week, and the results were pleasantly surprising. “The findings suggest that a four-day week significantly reduces stress and illness in the workforce and helps with worker retention,” states Fred Lewsey, Communications Manager at the University of Cambridge. A 65% reduction in sick days and a 57% increase in retention came hand-in-hand with a more positive work/life balance and identified areas where businesses were wasting valuable time (i.e. excessive meeting lengths and not time-blocking effectively). In fact: “Company revenue barely changed during the trial period – even increasing marginally by 1.4% on average for the 23 organisations able to provide data.” 

Brendan Foster from WA Today spoke similarly to the increased wellbeing he experienced when reducing his working hours. “People are generally happier when spending time on what they want to do, rather than on what they have to do to earn an income,” he wrote. “It is ethically desirable to reduce the number of hours a person has to work.”


It’s an exciting time for enterprise business as we watch global workplace operations challenge traditional workplace conventions. As with all innovation, technology providers like Logitech are crucial in reshaping the landscape and fostering a more inclusive, flexible, and efficient work environment. The future of business operations, therefore, hinges on the effective integration of these transformative technologies.

As Sean Byrne, Head of B2B, Logitech ANZ, states: “The world and the way we work continues to evolve. It’s evolving faster now because of the pandemic and the technology we’re embracing as a society.

“It’s extremely exciting to see different Enterprise sectors explore the potential that new technology is providing, and the fact that everyone is happy to share their experiences and knowledge is going to ensure progression and evolution.” 
As we watch the potential of a four-day work week unfold, we need to ask ourselves how we see this playing out within our own companies. Are the technological advancements in place sufficient to uphold productivity with a reduction in working hours? Regardless of whether a four-day work week is imminent, such considerations will prepare enterprise businesses for this potential shift in the work paradigm and partnering with a brand like Logitech will equip businesses with the technological tools and solutions necessary to navigate this shift. Contact our team today to explore the range of options available.

Head of B2B ANZ at Logitech

Sean is responsible for the Logitech business into B2B across ANZ, both sales and marketing. He engages with C-Suite leaders to understand what their workplace and personal needs looks like, their strategic direction and business continuity plans. This allows him to ensure Logitech ANZ are effective in helping them reach those goals.

With 25 years of industry experience across multiple roles, he is a sought-after speaker and a well-respected leader renowned for building a caring culture. Sean is a true advocate for using video collaboration to break down barriers. He believes that no matter how people participate or where they are - they deserve to be heard. Using Logitech solutions gives people that opportunity.

We help businesses transform the way
they communicate

Our organisations have built a solid relationship over many years and found Logitech’s unified communication range of products fit for purpose and quality in design & build. Their plug and play methodology across the technology range works seamlessly with Zoom Video Conferencing - With consistent new and exciting development and innovation across the business.

Manager, Meeting Room Experience
Enterprise Technology | National Australia Bank Limited

The Australian Red Cross are an organisation focused on humanitarian values. Everything is about face-to-face relationships and that’s very difficult to do when you have 120 sites across the country. Now, with everyone able to communicate and collaborate face-to-face, it’s changing the way we work.

Head of ICT Operations
The Australian Red Cross

We tried upwards of 10 different manufacturers and devices... Once we found a solution that worked, we put it in every single room so the user experience got a lot better.

Manager, Service Delivery
Hall & Wilcox

We share a lot of learnings and knowledge with local Tasmanian organisations – they’re looking at the Universities meeting rooms and Video Conferencing solutions to guide the design process of their own spaces.

Manager, Unified Communications IT Services
University of Tasmania

Our previous video conferencing service was proving inadequate, which was deterring employees from using it. We decided to switch to Logitech. The new solutions have been a real hit with our employees, delivering excellent performance and seamless integration with our existing work collaboration applications. Being able to manage the technology in house also means we can now be proactive in our incident response, meaning less downtime for users.

Senior Product Manager for Unified Communications
Department for Work and Pensions, British Government

We’re recognised across the industry

Speak with our team about a custom solution for your business

There’s the perfect solution for every space. Get in touch with our team below for a free, no-obligation discussion and see how we can help today.

Get in touch with us