August 17th, 2021

By Kristy Leclerc


How Video Conferencing Can Transform Your Organisation

Chief Technology Officer

In a hybrid workforce, communication has never been more important. In fact, seamless communication is required in every facet of business. Whether it’s customer interactions, interdepartmental meetings or IT problem solving sessions, communication is key.

However, while communication may be paramount, some businesses may be finding it harder to communicate than ever before. The pandemic truly has transformed the world forever- the working environment included. 

To keep pace in unprecedented times, businesses must adopt technology like video conferencing solutions. This is because video conferencing can fundamentally transform businesses. Giving you the tools to conduct local and global business effectively and efficiently.

Enhance your business opportunities

Video conferencing offers businesses the opportunity to reach pools of talent, clients and customers that they haven’t been able to reach before. This is because video conferencing eliminates any physical or time zone differences. 

By transcending common business barriers, video conferencing allows businesses to liaise, communicate and connect, seamlessly. This means that working relationships can be nurtured and new business opportunities can be fostered. 

It is also worth noting that video conferencing solutions can, in most cases, enhance business opportunities while also saving time and money. This is because video meetings eliminate expenses associated with sending workers interstate or overseas. 

Video conferencing also increases productivity. Rather than waiting at the airport or for car services, employees can log on to the video conference and the very moment it ends, move on to other work. Increasing both efficiency and productivity. 

This means that businesses yet to adopt video conferencing solutions are unnecessarily limiting themselves and the quality of work that employees are able to produce. Not only day-to-day, but also, year-to-year.

Makes customer interactions easier than ever

Video conferencing also allows businesses to be readily available to customers, no matter where they are, or what time zone they reside in. This kind of availability and accessibility not only works to build customer relationships, but it also helps build a brand.

Video conferencing tools provide businesses with the means to truly operate 24 hours a day. This means that an organisation can compete on a global scale. It also means that customers all over the world can enjoy continuous support. 

By increasing consumer engagement, retaining existing customers and creating new relationships becomes easier as you can put your best face forward. Because, in the modern world, customers want instantaneous access to information. 

This kind of effective global communication affords businesses the opportunity to operate in a globalised economy in cost effective ways. Keeping communication channels open and consistent without falling behind in other business facets. 

Allows for more meaningful meetings

When it comes to running an effective business, meetings are a cornerstone. However, meetings can also make staff experience fatigue and boredom. Meetings are also known to make staff feel unproductive and inefficient.

In a hybrid working environment, these feelings only increase. This is mainly due to the fact that businesses are relying on old technology and legacy systems to facilitate new ways of communication.

With video conferencing, meetings can be meaningful. Leaving staff feeling knowledgeable, productive and satisfied. This is because modern video conferencing solutions are inherently simpler to deploy and easier to use. 

Modern video conferencing tools offer an immersive, consistent experience that ensures that the meeting experience is the same whether in the office, or at home. Video conferencing solutions utilises tools workers are already familiar with in order to keep meetings on time and on track.

Broadens talent acquisition

When it comes to talent acquisition and retention, video conferencing tools help exponentially. Shortening the hiring process and helping to reach geographically broad candidates, video conferencing enables businesses to hire and retain ideal candidates.

In terms of the hiring process, companies no longer have to limit their search. Employees from different cities and countries can be hired without factoring in relocation. All because video conferencing allows them to remain in constant contact.

Video conferencing tools also means that companies never have to lose standout employees due to sea or even tree change reasons. Individuals can enjoy work/life balance like never before and still be employed thanks to video conferencing.

The ability to defy location barriers means that HR departments can actively recruit and retain a culturally diverse workforce. By employing people with different backgrounds, workforces become more effective.

Transforming your organisation with the Logitech product suite

The benefits of video conferencing cannot be overstated. Simultaneously enhancing business operations and creating a more diverse working environment, video conferencing provides businesses with the tools needed to thrive in the current climate.

With communication being more essential than ever, video conferencing enables remote and in-office workers, as well as customers situated locally and around the globe to stay in constant contact.

To deal with unprecedented times, businesses need technology that is not only efficient and effective, but also technology that can be relied upon. Contact a Logitech VC representative today for assistance with all your video conferencing needs.

With a Masters in Business Marketing, and a 15 year background spanning process management, B2B relationship management and customer facing roles, Kristy has always held an interest in the psychology behind customer choices. As Logitech’s Business Marketing Specialist for the last three years, Kristy has looked after all outgoing and internal marketing objectives, working with external agencies to create a holistic product offering through ads and content. Kristy’s goal is to ensure Logitech is known as a serious player in the collaboration space; not just boardroom suitable, but easy to deploy from wherever work happens. She’s passionate about helping customers identify their next normal through hybrid working spaces to ensure business continuity, and is thrilled to collaborate with her wider team in a company that sees itself as a huge ambassador for working from home.
Kristy Leclerc
VC Marketing Manager, ANZ

We help businesses transform the way
they communicate

Our organisations have built a solid relationship over many years and found Logitech’s unified communication range of products fit for purpose and quality in design & build. Their plug and play methodology across the technology range works seamlessly with Zoom Video Conferencing - With consistent new and exciting development and innovation across the business.

Manager, Meeting Room Experience
Enterprise Technology | National Australia Bank Limited

The Australian Red Cross are an organisation focused on humanitarian values. Everything is about face-to-face relationships and that’s very difficult to do when you have 120 sites across the country. Now, with everyone able to communicate and collaborate face-to-face, it’s changing the way we work.

Head of ICT Operations
The Australian Red Cross

We tried upwards of 10 different manufacturers and devices... Once we found a solution that worked, we put it in every single room so the user experience got a lot better.

Manager, Service Delivery
Hall & Wilcox

We share a lot of learnings and knowledge with local Tasmanian organisations – they’re looking at the Universities meeting rooms and Video Conferencing solutions to guide the design process of their own spaces.

Manager, Unified Communications IT Services
University of Tasmania

Our previous video conferencing service was proving inadequate, which was deterring employees from using it. We decided to switch to Logitech. The new solutions have been a real hit with our employees, delivering excellent performance and seamless integration with our existing work collaboration applications. Being able to manage the technology in house also means we can now be proactive in our incident response, meaning less downtime for users.

Senior Product Manager for Unified Communications
Department for Work and Pensions, British Government

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