How Video Conferencing Technology Offers a Human Touch to Client Communications

Financial Services

Finance and banking is a complex industry. On any given day workers may be dealing with everything from mortgage and loan applications to retail and private banking and even business accounts and asset planning.

At the heart of these services are complex topics that need to be navigated with clear communication underpinned by the human touch in order to breed trust. Rather than taking away from the human connection, video conferencing services help to emphasise this notion. 

By providing a live connection complete with quality audio and visuals, communication is enhanced. All of which ensures that for businesses and customers alike, the benefits are plentiful. 

For businesses, the essence of video conferencing- connecting people across different locations- means that internal efficiencies are improved and key business resources such as time and money are saved by eliminating the need for travel.

For customers, video conferencing enables a new level of connection. Location barriers are removed, meaning that key meetings can be held anytime, anywhere. Importantly, video conferencing helps foster a connection that lays the platform for simplified banking.

The benefits of video conferencing technology

The premise of video conferencing is quite simple. In essence, there are components such as displays, microphones, speakers, an internet connection and video conferencing software. These components all work together to ensure that people from different locations can meet.

This ability to quickly log on and speak with other individuals allows for a range of operational benefits. All of which highlights what a great investment video conferencing technology is for businesses across an array of different sectors.

Efficiency

One of the main benefits of video conferencing is the platform that it lays for improved efficiencies. Rather than walking to a meeting room, heading to a coffee shop or travelling to another office, workers simply click on a link and the meeting begins.

In the pre video conferencing age, a one hour meeting might incur a further hour of travel time. This results in lost working hours that could ultimately impact an employee’s productivity levels.

With video conferencing, there are no more lost hours. Meetings can be entered and left with the click of a button. Additionally, with everyone logged on and ready to go, meeting hosts are more aware of people’s time and therefore more inclined to start meetings without delay.

Improving communication

A meeting facilitated by video conferencing also results in improved communications. This is largely because studies have shown that humans process visual information more quickly than text and audio.

With features such as screen sharing, information can be seamlessly displayed on the screen, resulting in higher engagement levels and subsequently, increased comprehension. This goes a long way to ensuring that projects are completed to a high standard and deadlines are met.

Saves travel money

It’s also important to note that there are monetary benefits to consider when transitioning to video conferencing technology. If meetings can be conducted online, this reduces the need to travel for work. 

This means that the money set aside in the budget for flights, accommodation and hire cars can be distributed to other facets of the company. An added bonus is the fact that reduced travel is beneficial to the environment.

Improved meeting attendance

There is a certain sense of flexibility with meetings conducted via video conferencing. As the meeting isn’t contingent upon everyone being in one location at the same time, there are more windows to choose from.

This flexibility means that meeting attendance can improve. When attendance levels are high, it ensures that members of the same team or department are on the same page. All of which results in better project outcomes.

Aids employee retention

The modern worker is beginning to realise the importance of flexible operating arrangements to their work-life balance. As such, one way to achieve this balance is by working remotely or under a semi-remote arrangement.

By providing a platform to facilitate working from home, businesses are essentially providing employees with satisfaction. This helps to reduce burnout rates. It also works to improve employee retention rates, something that most businesses are contending with currently.

Building trust with the human touch

There is a highly personal nature to banking. At the end of the day, customers are getting in touch with a bank to talk about either short term or long term finances. Something that they won’t be talking about with many other people.

In order to provide a level of comfort and above all else trust, the human connection is incredibly important. One way to foster this human connection? By being able to see and hear an employee in the banking and financial sector.

When customers can actually see and speak to someone, barriers to communication are removed. On the other side, when employees can see and speak to customers, they can better understand if the individual is comprehending the nuances or complexities of the topic.

This human touch works to build trust. On another level, it also works to aid employees in providing efficient services to the modern consumer. In one example, the ability to screen share can ensure that meetings are productive and all encompassing.

Additionally, the ability to meet via video conferencing means building trust with a new, emerging generation of bankers. A generation who have grown up in the digital age and quite simply expect to be able to complete tasks- both big and small- on their devices.

Gain a competitive edge over your competition

Whether video conferencing tech is used internally amongst employees or externally to communicate with customers, it is now becoming the rule, rather than the exception. This essentially means that customers expect this service when signing up with a bank. 

Further, they expect an all encompassing service. Video conferencing is no longer a perk. It’s a dedicated solution that should be implemented to make the life of workers easier and the experience of customers more personalised. 

As such, if so many customers are now expecting to deal with banking services virtually, it becomes a matter of who is ready and willing to serve them? Highlighting how investing in video conferencing technology provides a business edge in a highly competitive market. 

Using video conferencing to build trust more effectively 

With more importance placed on virtual meetings than ever before, it’s becoming an increasingly necessary business proposition for companies to transition to video conferencing technology. 

Complete with benefits that can be enjoyed by the organisation, workers and customers, video conferencing is a smart investment. Today, it promises to improve everything from internal efficiencies and the employee experience to external communication. Tomorrow, it promises a competitive edge in a saturated market.

Perhaps the most important benefits centre around the improved customer experience. Offering virtual services to everyone from the digital natives to the older generations, organisations who adopt video conferencing solutions extend their reach.

Additionally, the ability to offer personalised and streamlined services- be it mortgage and loan applications or advice surrounding tax or investment portfolios- complete with visuals and audios ensures that while some things have changed, the basic elements of banking- the human touch- remain. 

Logitech VC offers flexible and seamless video conferencing solutions. With ease at the forefront, the Logitech product suite facilitates fast and effective communications. For tailored solutions, get in touch with a Logitech representative today.