July 5th, 2023

By Sean Byrne


Encouraging Tech Adoption: Strategies for Getting Your Team to Embrace The Latest Technology Update

Professional services

So, you’ve invested time and money into a new tech solution for your team, and no one seems to use it. It’s the bane of every IT department’s existence. Logitech ANZ recently hosted a series of roundtable discussions with some of the leading tech decision-makers across major international corporations, and it was interesting to hear that tech adoption was a key concern for many of those present. 

According to McKinsley’s Insight, Australians report a consistently high intent to continue or increase their use of digital experiences. Despite our nation having a higher rate of tech adoption, businesses are still struggling to have a seamless tech rollout and adoption from their team. So what steps can we take to ensure the team seamlessly migrates to your new digital infrastructure? 

Consider, Is This Something The Team Actually Needed?

One of the first things to consider when implementing new technology is whether it is something that the team actually needs. It’s easy to get caught up in the excitement of new tech solutions, but if it doesn’t solve a problem or improve a process, it’s unlikely to be adopted by the team. Before investing in new technology, take the time to assess the team’s needs and pain points and ensure that the solution is a good fit. If you are looking for a way to bridge the gap between those in office and those working remotely, consider Logitech Sight as a solution to give everyone a seat at the table. Logitech’s B2B team is available to help you find the most suitable tech solution for your team and has solutions available for conferencing spaces of all sizes. Don’t hesitate to get in touch with us for guidance and support in exploring the available options.

Provide In-Depth Onboarding

Once you’ve determined that the solution is necessary, it’s important to provide in-depth onboarding to ensure that the team knows how to use it properly, and are shown the value add gained from the investment. Depending on the tech you’re trying to rollout, this should include training sessions, user manuals, and online resources, or a combination of all three. Dedicating time and resources to onboarding is crucial and should consider all levels of tech capabilities. By providing comprehensive onboarding, you’ll help the team gain a clear understanding of the why and how, making them feel more comfortable with the new technology and inturn increase adoption rates.

Nurture the Solutions You Already Have

It’s important to implement ways to nurture and track adoption rates in order to get the most out of your tech investments. Logitech Sync software is an excellent tool to facilitate and monitor tech adoption within your organisation, allowing you to easily manage and monitor your Logitech devices, ensuring that they are up-to-date and functioning properly. With Sync, you can quickly deploy new devices and software updates to your team, making it easier for them to stay current with the latest technology. The software also provides valuable insights into device usage, allowing you to identify areas where additional training or support may be needed. By using Logitech Sync, you can streamline device management and increase tech adoption rates, making it a valuable asset for any organisation looking to improve its technology infrastructure.

Remind, Remind, Remind

Even with thorough onboarding, it’s important to remind the team about the new technology and its benefits. People are busy, and it’s easy to forget about new tools or fall back into old habits. By sending regular reminders and updates, you can keep the technology top of mind and encourage the team to use it more frequently. At Logitech’s round table event, a tip was shared for adding a Teams wallpaper with tech instructions and update reminders. Another tip shared here was the use of QR Codes in order to encourage tech updates and adoption.

“It’s crucial for technology adoption within an organisation that users feel at ease with the brand they use. Logitech has created products for various work environments, whether it’s at home, in the office, or in flexible spaces. This consistent branding truly helps users feel comfortable when encountering technology in the meeting room, especially if it’s their first time.” — Sean Byrne, Head of Logitech B2B ANZ 

Create A Feedback Loop—Why Aren’t People Using It? What’s The Hesitation? 

Creating a feedback loop is crucial for increasing tech adoption. By asking for feedback and addressing any hesitations or concerns, you can help the team feel heard and valued. This can also help you identify any issues with the solution and make improvements that will increase adoption rates.

As Nadjia Yousif, Boston Consulting Group partner, points out, hybrid working has made it even more important for people to be comfortable with using collaboration technologies. However, according to a study by MIT Sloan Management Review and Capgemini Consulting, many managers feel that the pace of technological change in their workplaces is too slow. This is often due to a lack of urgency and poor communication about the strategic benefits of new tools.

By taking the time to assess the team’s needs, providing thorough onboarding, sending regular reminders, and creating a feedback loop, you can increase tech adoption rates and achieve digital transformation within your organization. As the world continues to evolve and hybrid working becomes the norm, it’s more important than ever to ensure that your team is comfortable with using technology to collaborate and communicate effectively.

Head of B2B ANZ at Logitech

Sean is responsible for the Logitech business into B2B across ANZ, both sales and marketing. He engages with C-Suite leaders to understand what their workplace and personal needs looks like, their strategic direction and business continuity plans. This allows him to ensure Logitech ANZ are effective in helping them reach those goals.

With 25 years of industry experience across multiple roles, he is a sought-after speaker and a well-respected leader renowned for building a caring culture. Sean is a true advocate for using video collaboration to break down barriers. He believes that no matter how people participate or where they are - they deserve to be heard. Using Logitech solutions gives people that opportunity.

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Manager, Meeting Room Experience
Enterprise Technology | National Australia Bank Limited

The Australian Red Cross are an organisation focused on humanitarian values. Everything is about face-to-face relationships and that’s very difficult to do when you have 120 sites across the country. Now, with everyone able to communicate and collaborate face-to-face, it’s changing the way we work.

Head of ICT Operations
The Australian Red Cross

We tried upwards of 10 different manufacturers and devices... Once we found a solution that worked, we put it in every single room so the user experience got a lot better.

Manager, Service Delivery
Hall & Wilcox

We share a lot of learnings and knowledge with local Tasmanian organisations – they’re looking at the Universities meeting rooms and Video Conferencing solutions to guide the design process of their own spaces.

Manager, Unified Communications IT Services
University of Tasmania

Our previous video conferencing service was proving inadequate, which was deterring employees from using it. We decided to switch to Logitech. The new solutions have been a real hit with our employees, delivering excellent performance and seamless integration with our existing work collaboration applications. Being able to manage the technology in house also means we can now be proactive in our incident response, meaning less downtime for users.

Senior Product Manager for Unified Communications
Department for Work and Pensions, British Government

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